On break
See you next year
Spray Cannes is paused until May 2027. Leave your email and we will send an update when we are back.
The Feed · The Whole Croisette
Daily digest
On break until May 2027. All updates are paused.
Check-ins
On break until May 2027. All updates are paused.
AI photo scoring
On break until May 2027. All updates are paused.
Kickoff · Sun June 21
Progress Partners Annual Welcome Party
Land. Drink. Stop pretending you slept on the plane.
The unofficial start of Cannes Lions 2026: Sunday, June 21, 4–7pm CET at the Lucky You Saloon. The Progress Partners crew has been doing this landing-pad cocktail for years — first connections, no jet-lag judgment.
Sponsored by: NextRoll · Bending Spoons · Narrative.io · Winterberry Group · Bitmovin · Lemonlight · Intuizi · People Obsessed
Featured · Hot Yacht HQ
Innovation Collab at Cannes 2026
Marketecture × TVREV take The Majestic
Ari Paparo, Alan Wolk and the Marketecture Media crew are camped at the Madhive + Fabric Innovation Studio @ Hotel Barrière Le Majestic all week — recording the realest CEO interviews on the Croisette, powered by MiQ, LinkedIn, iSpot, Philo, PubMatic, InMobi and the rest of the #HotYachts gang.
If a podcast doesn't get recorded at Cannes, did Cannes even happen?
See the Agenda →OFFICIAL SOUNDTRACK
Jeanne Meyer's Cannes Mix
Spray it everywhere · curated for the Croisette
Press play. Pretend you're on the deck of a yacht you weren't invited to. We won't tell.
Translate the Croisette
Cannes Lingo
The official decoder ring for Lions-speak
Don't know your "rosé all day" from your "let's circle back on the yacht"? Cannes Lingo translates every airy Croisette phrase into what people actually mean. Built by gamesmith Len Bilello (with the crew at Prohaska Consulting).
Play Cannes Lingo →Pre-flight Reading
Powered by Progress Partners
The Ultimate Guide to Cannes Lions
The bankers at Progress Partners wrote the actual handbook — Yacht Row vs the Gutter Bar, why your taxi's card reader is "broken," which hotel lobbies have the best A/C, and the unwritten rule that you arrive Sunday, not Monday off a red-eye. Required reading before you board the plane.
"It's all about the follow-up." — Progress Partners
Read the Guide →Required Reading
Can't make it to The Majestic?
Spray Cannes into your inbox
Marketecture Media will post every interview, recap and "wait, they said WHAT on a yacht?" moment on their Cannes hub. Subscribe and pretend you were there.
REAL QUOTE
"DON'T WALK PAST THE GUTTER BAR ANYTIME AFTER MIDNIGHT."
"…you will get sucked into a late night of drinking and will struggle to escape before 3 a.m." — Simon Stone, GM International at LoopMe, in Digiday's 2026 survival guide.
Digiday · June 17, 2026#GutterBar#Digiday
FLAGSHIP · JUNE 22–26
MEDIAOCEAN YACHT IS DOCKED ALL WEEK
Owner: Hosted by Mediaocean (with Innovid aboard)
Length: Mon June 22 – Fri June 26
Vibe: Hotel Martinez waterfront · panels, partners, programmatic talk
The week's most-tagged ad-industry yacht. Registrations open per Innovid's post.
What's in, what's out on the Croisette
Op
OpenAI courting advertisersIN (Perplexity, OUT)
PM
PMG beachIN (WPP beach, OUT)
Sn
Snapchat at Stagwell Sport BeachIN (Martinez, OUT)
Cr
Creators on the main stageIN (sidelines, OUT)
'A
'AI needs humans in the lead'IN ('in the loop', OUT)
Ta
Talking how screwed The Trade Desk isIN (TikTok, OUT)
"The value of Cannes isn't being seen at the right party — it's leaving with ideas and relationships that still matter once everyone is back on Zoom."
— Noor Naseer, VP Media Innovations & Technology, Basis — via DigidayBIG-NAME BEACH
SPOTIFY BEACH
Plage on the Croisette · all week
Audiobook flavors, mood-boosted juice, and the closing-night headliner contest Spotify usually wins.
Check-ins are on break until May 2027.
All updates are paused
$2.2B
PUBLICIS BUYING LIVERAMP
Per Digiday: the deal is "the crunch conversation" of Cannes 2026. Every ad-tech party on the Croisette has a side-room now arguing whether LiveRamp can still be a neutral identity utility.
HOUSE SPRAY
CAN'T MAKE THE CROISETTE?
David Berkowitz unpacks what actually matters from Cannes — minus the linen sweat.
Marketing Hacked · Listen to the Cannes recap →REAL QUOTE
"THE CROISETTE LOOKS MUCH DIFFERENT — THE BALANCE OF POWER HAS SHIFTED."
Laura Rogers, ECD at AMV BBDO, on how AI and tech players now dominate the boulevard that used to belong to creative agencies and production companies. Adweek's June 9 cover story.
Adweek · The New Power Player#Adweek#AI
ABOARD MEDIAOCEAN
STAGWELL · MEDIA MACHINE REVEAL
Owner: Stagwell Global
Length: Cannes Lions week · session-by-session
Vibe: AI + programmatic reveals with the VP of Comms
Per Stagwell's own preview thread — the Media Machine reveal happens on deck.
EVERY NIGHT · 1AM+
THE GUTTER BAR (72 CROISETTE)
East end of the Croisette
Listed on maps as '72 Croisette.' Veterans call it the Gutter Bar for a reason. The street gets blocked off most nights.
Check-ins are on break until May 2027.
All updates are paused
"Don't get sucked into the high school dynamics of it all. The people who get the most value out of Cannes aren't chasing validation — they're building relationships."
— Noor Naseer, Basis — Digiday survival guideJUNE 21–26
ADWEEK HOUSE @ CANNES
Six straight days of programming with Priyanka Chopra Jonas on the magazine's June cover. Adweek is calling it their biggest Croisette footprint to date.
DAYTIME RAGE
KARGO BEACH PARTY · HOTEL BELLES RIVES
Mon June 22 · per The Greatest Conversation
Last year they gifted bikinis. This year? Pray for swag. Daytime, Antibes-adjacent, dress like you've already given up on the Palais.
Check-ins are on break until May 2027.
All updates are paused
YACHT TONIGHT
Owner: Conveo (+ St. Lucia rooftop encore at the Hilton)
Length: Mon June 22
Vibe: Open bar, brand-safe karaoke, surveys disguised as small talk
BIG PLATFORM ENERGY
META BEACH HAPPY HOUR
Official programme · canneslions.com
Exclusive product demos. Expert speakers. Hands-on workshops. The official line is 'hands-on workshops.' You will not be doing workshops.
Check-ins are on break until May 2027.
All updates are paused
FOUR DAYS AFLOAT
Owner: GWI (Global Web Index)
Length: Four days on the Cannes waterfront
Vibe: Panels, podcasts, sun-soaked data takes you'll pretend you remember
KEYNOTE OF KEYNOTES
OPRAH IS SPEAKING. YOUR PANEL IS NOT.
Cannes Lions 2026 unveils Oprah Winfrey alongside the AI visionaries. Your 4pm fireside on 'attention in the agentic era' will be empty. We are sorry.
via Haute Living#Palais#Oprah
1,474
EVENTS ON PROPELLER'S 2026 LIST
Across 430 host companies and 6 festival days — the most comprehensive unofficial Cannes Lions 2026 directory. You will attend roughly 4 of them. Spray accordingly.
1,150+
PARTIES TRACKED BY NATIVE SPACES
Yacht parties, beach takeovers, rooftop encores. There are more parties than there are humans. Statistically, you ARE invited to one.
Who's holding sand this year
Am
Amazon PortBeach + boats. Of course.
Ad
Adobe TakeoverGenerative everything, all week
Ca
Canva Creative CabanaWorkshops disguised as recess
Br
Brand Innovators BeachBack-to-back CMO speed dates
RT
RTL BeachEurope's quiet flex
3C
3CVBooked since February
AD AGE · 17 TO WATCH
AD AGE NAMES 17 LEADERS TO WATCH ON THE CROISETTE
Ad Age's official 2026 list of festival faces. If your name isn't on it, neither is your client's. (Also worth reading: their pre-brief on indies, creators, and the AI maturity curve.)
Ad Age · June 2026#AdAge
AD-TECH GOSSIP
DIGIDAY: "TALKING ABOUT HOW SCREWED THE TRADE DESK IS" IS IN
Per Digiday's official 2026 in/out list — TTD anxiety has replaced TikTok anxiety as the Croisette's default ad-tech panic. Bring it up at any yacht. You will not be the first.
Digiday · June 15, 2026#TheTradeDesk#AdTech
MAP CHECK
ADWEEK PUBLISHED A 2026 CROISETTE MAP
Every brand activation, every cabana, every house — plotted. Your CMO already has it bookmarked. So should you.
Adweek · 2026#Adweek#Map
Tips
On break until May 2027. All updates are paused.